The Fastest Way For PMU or SMP Artists to sign new clients
The Fastest Way for PMU or SMP Artists to Sign New Clients
If an artist came to me and said,
"Alex, I need to sign clients ASAP,"
here’s exactly what I’d suggest:
1. Follow Up With Old Leads
First, message every lead who’s ever enquired about your services.
And no, I don’t mean copying and pasting a generic message.
Make it personalised and unique.
Send a video message or voice note. For example:
“Hi [Name], hope you’re well! I just wanted to let you know I’ve got a promo running — 20% off — to fill some spaces in my diary over the next couple of weeks. If you’re interested or have any questions, feel free to message me. Thank you!”
This personal touch goes a long way.
2. Generate Fresh Enquiries (Organically)
Next, we focus on new content to attract fresh leads.
I’d recommend posting educational and review-based content on Facebook, Instagram, and TikTok.
Post every day for 10 days straight.
This will:
Build trust
Show your expertise
Trigger engagement from people who’ve been watching quietly
That covers the organic content side.
3. Launch Paid Ads
Now it’s time to scale visibility fast using paid ads.
We want to hit the audience quickly and at volume.
If this artist were my client, I’d have the ad creative ready within a few hours.
Ad Targeting Strategy:
I’d run two ad sets:
Ad Set 1: New Audience
A broad audience
Max 30km radius from the clinic
Offer: a limited-time discount valid for the next 2 weeks only
Budget: £20 per day
Ad Set 2: Retargeting
A custom audience built from:
Anyone who interacted with the client’s content in the last 180 days
A customer list of previous bookings
I’d also create a lookalike audience based on that client list — targeting accounts with a 1% similar digital footprint on Meta
Final Outcome
With this approach:
Old leads are followed up with
Organic content is fresh and consistent
Ads are hitting both new and warm audiences
This generates:
Renewed interest from past leads
A wave of brand new enquiries
With that kind of volume and precision, the artist would easily sign new clients — fast.
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