Google vs Facebook Ads

Is Google or Facebook Better For Advertising in the PMU & SMP Industry?

One of the most common questions I get asked by clients is:
Which is better — Google or Facebook Ads?

The truth is, there’s no definitive answer.

You’ll only know which one works best after trying both and comparing the results. This is because there are many variables involved, such as:

Competition

If you have an established artist in your area who has more reviews than you, more experience, and a larger ad budget, then your Google Ads may not perform well.

This is because, with Google, regardless of the industry, prospects tend to click on the business with the most reviews.

The number of reviews is the biggest factor in determining which result gets the click.

So, if you only have 10 reviews and a more experienced artist is ranking above you with 200+, the chances of you getting that click are slim to none.

That does not mean you shouldn’t try Google Ads if there are more experienced artists nearby.

Google Ads, in my opinion, are vital.

Even with a lower budget — say, £10 a day — you can still get results.

The key is making sure your business is at least showing up when prospects are actively searching for the services you offer.

My strategy for 90% of my clients when running Google Ads is to use ultra-specific keywords. This ensures the budget is spent reaching the right audience.

A common mistake beginners make with Google Ads is being too broad with their campaign. As a result, their budget gets wasted on search terms that are barely relevant to their services.

Now, let’s talk about Facebook and Instagram ads (Meta).

Facebook Ads are suitable for artists at any experience level, and here’s why:

With Facebook, you have creative control.

You can stand out and outperform competitors by having a better ad creative.

A more experienced artist might have a larger portfolio, but if their ad creative and targeting aren't strong, you can still beat them.

My Facebook ad strategy doubles down on this by incorporating personal branding and educational content into campaigns.

This allows artists at every level to stand out and speak directly to their target audience through their ad creative.

Another major advantage with Facebook Ads is that you’re actively pushing your content in front of your audience daily, rather than waiting for them to search for your services (like on Google).

This leads to more enquiries.

It’s an undisputed fact that leads are cheaper on Facebook than on Google. But the most important metric is cost per acquisition — not just leads, but paying clients.

So, which should you choose?

To know what works best for you, you need to test both.

And one last thing — the best setup is to run both platforms simultaneously.

It shouldn’t be an “either/or” decision.

Do both, and you’ll get more clients.

Meta will give you maximum exposure,
Google will give you higher-intent leads.

The perfect mix for a successful business is using both advertising platforms together.

But — if you’re on a tight budget and can only choose one —
go with Meta.

Want more PMU or SMP clients?

Inside my free PMU & SMP Scaling community, you'll get:

✅ Step-by-step training to sign clients without spending money
✅ Proven scripts, templates, and tools
✅ Access to a private group of artists just like you
✅ Consulting & mentoring to help you every step of the way

💥 Join the free course and community today
👉 Click here to join PMU & SMP Scaling 🚀